work at apple

In 2019, I joined Critical Mass to work on their embedded Apple team. In the last 6+ years, I’ve worked side-by-side with Apple creatives on their In-Store on-device experiences, primarily in the Channel space (think Best Buy, Target, and others large and small).

In that time, Apple’s product lineup has seen a ton of growth and change, and with that, their in-store platforms have needed to adapt along with it. The following are a select few examples of the work I’ve contributed to over the years.