Design Systems at apple

In 2019, I joined Critical Mass to work on their embedded Apple team. In the last 6+ years, I’ve worked side-by-side with Apple creatives on their In-Store on-device experiences, primarily in the Channel space (think Best Buy, Target, and others large and small).

While on this team, I was graced with the opportunity to dive head first into Design Systems and have found a real knack and passion for it. I’d love to share with you some of that work.